The word “natural” insinuates that the food and ingredients are derived from natural ingredients. Since there is no actual legal standard any pet food brand can utilize the term “natural” in marketing their products. Remember that arsenic, lead, and other common toxins are naturally occurring. Yet, we would not want to feed our children and our pets from these compounds.
There is also not an actual legal definition for the word “holistic” so truth in labeling considers anything “holistic” in pet foods could range from foods with no artificial ingredients all the way to, and including, toxic substances. They may not be considered “dangerous” for your pets in small amounts.
In 2001, AAFCO (Association of American Feed Control Officials) received approval for a new set of recommended guidelines for pet food producers to refer to in using the word “natural”. When the word “natural” or “holistic” appears on the label, we assume that the product is healthier for our pets. AAFCO attempts to monitor such terminology, but it is still best for fur-parents to read labels and make informed choices.
